Coke Summary

The analysis “Advertisements R Us” is written by Melissa Rubin in our English textbook, “Everyone’s an Author”. In her analysis, Rubin talks about how Coca-Cola ads in the 1950’s persuaded the buyers. The ads would persuade people by adding different details in their ads such as words, pictures or sentences that relate to the buyers. For example, on the ad in Ruben’s analysis, there are a good amount of people, but in the very front, are white male men in some type of outfit or uniform such as a business suit or an army, navy, or air force uniform, obviously pointing out their target buyer were these people, and they dominated society. According to the analysis, Coca-Cola was very popular with people in the military no matter what branch. Coke even lower the price for people who were currently serving wherever they were. Coke was a national symbol for victory to many people.

 When comparing ads that were made fifty years ago to today, there is obviously a huge difference. In order to please current day buyers of Coca-Cola, they have more diverse people in their ads, more people of different races, gender, etc. Overall, we think these ads aren’t as persuasive as we think, but they most certainly are.