"Thinking About the text" Coke

1. Melissa Rubin points out that at the time the ad was relevant, white males pretty much dominated the society, and who are the main type of people on the front of the ad? White males. The people making the money for their families that people thought should be rewarded…. With Coke.

2. Rubin incorporates historical context by talking about the army, and how Coca-Cola was a refresher for the soldiers, and lucky enough for them, a bottle of coke was only 5 cents for people who were actively serving. This is also mentioned at the bottom of the ad in the analysis.

3. As mentioned before, the only people in the ad were white people, and the type of people that were mainly featured were white men. Around the 50’s, there was a lot of racial prejudice, and if the main consumers / buyers of the product were racist, they would obviously try to favor the buyers in the ads. They actually did feature African American people in their ads in the forties and fifties, but only really famous people like Louis Armstrong.

4. After looking up Coke ads today, I immediately notice differences that relate to this era. One ad in particular was very sleek and minimalist, which is very popular nowadays. The same ad also had a “hashtag”. Hashtags are a trend that are used on multiple social media sites used by a lot of people. Coke ads really do try to reflect the values of it’s era.